Why We Wear Red: A Movement Every Woman Should Know 

Red is more than a color. It is a movement for women’s health. 

February isn’t just Valentine’s month – it’s American Heart Month, and for women it is a time to pause and reflect on your health. The American Heart Association’s Go Red for Women campaign is about awareness, prevention, and empowerment. Wear red February 6th and the entire month to take charge of your health because the steps that we take today can change our tomorrow.

Why red? 

Red Represents Urgency and Action 

Red is the color of passion, it draws attention, and is powerful. When women wear red for Go Red for Women, it symbolizes: 

  • Awareness: Heart disease is the #1 killer of women. 
  • Action: With lifestyle changes and healthy habits you can prevent heart disease
  • Empowerment: Own your health and help advocate for you and others. 

Fact: The American Heart Association has been able to cut deaths from heart diseases in half since its founding in 1924. You joining can help continue to lower the number. 

It Honors the Millions of Women Affected 

It represents someone who has been impacted by heart disease, stroke, or has had cardiovascular challenges. Wearing red is a way to celebrate survivors and honor those we have lost. It is a statement of solidarity with those still fighting. 

Tip: Share your story, or stories of those you know who have been impacted – this is a great way to inspire others. 

It Encourages Conversations About Heart Health 

It’s not just a symbolic action but it sparks attention. Whether at work, school, or events, it is a great opportunity to:

  • Ask questions about your families heart health history
  • Share tips for fitness and nutrition 
  • Promote regular screenings and check ups 

Go Red for Women is More Than One Day  

Advocating for heart health is a year round commitment. Your red lipstick, dress, or top is a constant reminder to:

  • Have an annual heart checkup
  • Eat healthy and stay active 
  • Manage stress

How You Can Participate In Style 

Elevate your style this February by:

  • Adding a red blazer for work
  • Red accessories – earring, shoes, etc. 
  • Have a bold red lipstick for confidence

Remember: Wearing red is a conversation starter. Challenge yourself to talk about women’s heart health. 

More Ways to Make an Impact 

This month wear red, and also consider other opportunities where you can be more engaged with heart health by: 

  • Becoming CPR certified 
  • Volunteer at heart health events with the American Heart Association 
  • Consider donating to the American Heart Association to continue spreading the mission

Sources: 

3X Impact for Wear Red and Give Day – American Heart Association 
Get RED-Y for National Wear Red Day – Go Red for Women 
4 Ways to Support Women’s Heart Health During American Heart Month – Heart.org