Women-Owned Brands We’re Shopping This Summer

Fashion, Beauty, Accessories, and Lifestyle Brands Founded by Women Who Are Changing the Game

There’s never been a better time to shop women-owned.

From beauty empires and fashion labels to lifestyle brands and accessories, female founders are creating some of the most innovative, stylish, and sought-after products on the market. And when you support women-owned businesses, you’re not just purchasing a product—you’re investing in a dream, a vision, and a founder who took a chance on herself.

This summer, we’re filling our carts with brands that combine style, quality, and female entrepreneurship.

Tuckernuck

Founded by: Maddy Dulles, Jocelyn Gailliot, and September Rinnier

If your Pinterest board is filled with coastal chic, colorful dresses, and elevated vacation style, you’ve probably already fallen down the Tuckernuck rabbit hole.

Known for:

  • Statement dresses
  • Resort wear
  • Classic Americana style
  • Colorful summer pieces

Perfect for beach vacations, summer weddings, and elevated everyday style.

Tower 28 Beauty

Founded by: Amy Liu

Tower 28 has become a beauty editor favorite for good reason.

The brand focuses on sensitive-skin-friendly products that actually perform.

Summer Must-Have:

Their dewy cream blushes and hydrating lip products are ideal for effortless warm-weather beauty.

Cuyana

Founded by: Karla Gallardo and Shilpa Shah

Known for their philosophy of “fewer, better things,” Cuyana creates timeless wardrobe staples designed to last.

Think:

  • Leather totes
  • Travel accessories
  • Elevated basics
  • Chic organizational pieces

A dream for the woman who loves quiet luxury.

Summer Fridays

Founded by: Marianna Hewitt and Lauren Ireland

Summer Fridays has become synonymous with glowing skin.

Their minimalist aesthetic and effective formulas have earned cult-favorite status among beauty enthusiasts.

Summer Essential:

Their lip products practically live in every beauty editor’s handbag.

The Lip Bar

Founded by: Melissa Butler

After being rejected on Shark Tank, Melissa Butler built one of the most successful beauty brands in the country.

Today, The Lip Bar is known for:

  • Inclusive beauty
  • Bold colors
  • Accessible pricing
  • Empowering messaging

Talk about turning a “no” into a business empire..

6 Hill House Home

Founded by: Nell Diamond

The Nap Dress phenomenon became one of the most successful fashion launches of the decade.

Comfortable, feminine, and effortlessly stylish, the brand continues to dominate summer wardrobes.

SPANX

Founded by: Sara Blakely

Sara Blakely famously started Spanx with $5,000 and a big idea.

Today, the brand offers far more than shapewear, including activewear, denim, dresses, and wardrobe essentials.

Her story remains one of the most inspiring examples of female entrepreneurship.

Brother Vellies

Founded by: Aurora James

Known for artisan-crafted shoes, handbags, and accessories, Brother Vellies blends luxury design with ethical production practices.

Every piece feels unique, intentional, and incredibly chic.

The Sill

Founded by: Eliza Blank

For the women embracing their plant-parent era, The Sill makes greenery approachable and stylish.

A perfect summer refresh for your home office, apartment, or outdoor entertaining space.

Why Shopping Women-Owned Matters

Women-owned businesses contribute billions to the economy while creating jobs, driving innovation, and building stronger communities.

Yet female founders continue to receive a smaller percentage of business funding compared to their male counterparts.

Supporting women-owned brands helps create opportunities for future entrepreneurs while encouraging greater representation across industries.